The “black” in Black Friday refers to companies seeing their sales number go into the “black” — meaning profit! But really in recent years, Black Friday is more about the vicious underbelly of American retail that allows us to see people trample over each other to buy a cheaply made television just to say they did it. Anyway – there tends to be a lot more cable and network news coverage from local Walmarts and Targets that day, so best to book in advance. Black Friday is also the day after Thanksgiving, and many crew members are still traveling and unavailable, or may charge a premium to work the day.