Atlantic Celebrates America’s Birthday

Around the July 4th holiday each year, the video world tends to goes quiet for a bit. And understandably so! But to that, we say...nay. Much like our forefathers who rejected taxation without representation, we here at Atlantic celebrate not with hot dogs, bald...

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Helicopters & Drones – What You Need To Know

Aerial videography is something we're seeing a lot more of these days. We've had our fair share of experiences up in the air, so we thought it might be helpful to shed some light on some of the finer details of taking to the skies. Helicopters Flying up in a...

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Atlantic Under the Big Top

Cirque Du Soleil encapsulates basically everything that is great about entertainment: fire-breathers, worldly circus stylings, live music, outrageous costumes, mind-bending (spine-bending?) gymnastics, colorful lights, and an enrapturing storyline. The show has toured...

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Seamless Production

We were on set recently and used a seamless, or as it's sometimes called in the UK a "colorama." This normally isn't a big deal; tons of productions we run and that others run use seamlesses all the time. What makes this one different? Nothing especially. But we just...

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Kibitzing in Video Village

All too often, bored crew members with little or nothing to do will gather 'round the monitors set up in video village and talk shop. Whether it's about the fanciful images projected on the monitors, their union dues, or the latest tawdry industry gossip, a lot of...

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A Glimpse On Set

  Just recently, we shot a series of stylized corporate videos for a major Japanese bank. Pictured here is some of our crew at work on a two Canon C300s, with a smokehouse-gray seamless from Savage. What's hard to make out here, though, is that we used Canon Cine...

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Don’t Forget About Sound!

Coming up soon, the Atlantic team will be shooting a live event in New York City for a major fashion distributor. We had calls, meetings, and then finally the scout happened. Floor measurements were taken, pictures snapped, and general discussion took place about...

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What We’re Up To: Week 1

It's a whole new world out there. With the price of professional and prosumer production equipment within reach of even the most uninitiated of enthusiasts and burgeoning craftsmen, how does any one video/media company stand out amongst the rest? The consistent,...

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Making A Huge Broadcast Shoot Happen: Part 4

Last week, we left off on the topic of staying in sync. While this generally refers to audio keeping sync with what's happening on screen, we're talking about timecode sync here. "Timely" and "economic" wouldn't be one way to describe this particular broadcast shoot....

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Making A Huge Broadcast Shoot Happen: Part 3

With so much happening inside and outside the flight simulator, the rest of the crew and the host of the show had to keep an eye on everything that's happening. Without crowding the inside of the simulator while it's, well, simulating, our crew had to think outside of...

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Making A Huge Broadcast Shoot Happen: Part 2

Following up on our previous post in this series, we were recording footage from 4 different Toshiba Ice Cube cameras, as well as 2 additional Canon C300s outside of the aircraft simulator. The Ice Cubes record to their own individual decks, and the C300s recorded to...

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Making A Huge Broadcast Shoot Happen: Part 1

The Atlantic crew worked on a television show that recently started broadcasting on National Geographic. It was one of the most technically complicated shoots we worked on just last year alone. And since all of us at Atlantic are all secretly (or perhaps...

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