Atlantic Puts A Spin on Broadcasting with Spin Master

Here at Atlantic, we’re no stranger to the importance of teamwork—heck, we’ve even written about it!  So we know firsthand that getting on the same page is essential to making things happen.  It’s the same for global children’s entertainment company Spin Master, which holds an internal Sales Summit every year to showcase their upcoming projects to their employees. The company’s previous projects include some of the biggest names in the toy, entertainment and digital games industries, including (but not limited to): PAW Patrol, Hatchimals, and Rubik’s Cube, just to name a few.

The Sales Summit, which was broadcast for Spin Master employees around the globe, was held over the course of 3 days.  For two of those days, Atlantic’s crew helped with the broadcast over Zoom from Los Angeles and for the last day, they broadcast from New York City.  Each base was provided a local Atlantic crew which consisted of a technical director, a field producer, 2 AV techs, 3 camera operators, both a lead and assistant audio engineer, a gaffer, a grip, and a PA. Our local producers, camera ops, gaffers, and technical directors scouted both of the locations so that our requisite network and internet connection was up to the task, as well as lighting and blocking for cameras.

As for the cameras themselves, our teams shot on Sony FX3s, which fed video from a mixer over to the Zoom broadcast.  Certain points of the presentation required us to switch over to Spin Master Toronto for Toronto-specific product demos (once done, Toronto switched back to us from their end to either New York or Los Angeles to continue the rest of the general presentation).

Suffice it to say that we definitely took teamwork to a more global level this time around, and came out successfully in the end.