Our day-to-day mission is modest: production simplified. We’ve certainly come across all different types of messages, initiatives, stories, and folks from different walks of life, but one mission we’re especially proud to have been a part of is Southern Poverty Law Center’s (SPLC) 10 Ways to Fight Hate.
One year after the tragedy in Charlottesville, Virginia, SPLC is challenging everyone to act, join forces, speak up, and educate ourselves on how to navigate and stamp out hate speech, in all its forms, which has sadly become more and more prevalent in everyday life. SPLC partnered with prominent advocates, politicians, and community leaders in the U.S. to put together this video to get the message out.
In New York, Atlantic captured two key segments: one with Chelsea Clinton and another with Piper Perabo. Filmed at Milk Studios, our producer, director of photography (with his trusty Sony F5), coordinator and teleprompter made it all come together smoothly. We lit the stage, set up the shot, the prompter, and a single boom mic so when Chelsea and Piper arrived, everything was ready to go at a moment’s notice.
Check out the final video here, and find out ways you can stand up to hate today.