Atlantic TV provides Panasonic AJ-HPX3700 camera rentals in every major US city. Atlantic is a national production services company that provides high quality, cost-effective, experienced camera crews, camera, lighting and grip equipment rental and other support services to broadcasters, production companies and corporations.

Designed to capture feature films, television episodics and commercials, the AJ-HPX3700 is Panasonic’s new workhorse camera producing uncompromising cinematic image quality with the exceptional reliability and faster workflow of solid-state P2 HD.

Recognized worldwide as the industry’s premier digital cinematography camera, Panasonic’s VariCam® HD Cinema Camera has established itself as an indispensable acquisition tool delivering the distinct, prized look of film. As the Flagship model of the new P2 HD VariCam series, the VariCam 3700 ushers in a new solid-state era that features a master-quality codec, maximum image performance, and film-style operability.

Full Raster HD Quality with AVC-Intra 100 and 4:4:4 Output

The VariCam 3700 raises the bar for cinematic image quality, offering a native 1920×1080 imager, including 10-bit, 4:2:2 full-raster recording (AVC-Intra 100), as well as Dual link RGB 4:4:4 output with log response capability. The 2/3″ 2.2 mega-pixel 3-CCD camera records high resolution, independent frame HD images in AVC-Intra 100, for the highest level of quality; in AVC-Intra 50 for extended recording; and industry-standard DVCPRO HD for added flexibility.

Exceptional Creativity and Enhanced Imaging Features

The VariCam 3700 features CineGammaâ„¢ function, which gives images the prized film-look legendary to the VariCam. Inheriting the impressive dynamic range, color space and depth field of the original VariCam, the 3700 model adds several new gamma settings and image-enhancing functions, including an enhanced Film-Rec 600% setting, which provides additional latitude. For greater flexibility, the VariCam 3700 offers Dynamic Range Stretch (reduces blocked shadows and blown highlights) and Chromatic Aberration Correction (compensates for color deficiencies found in lens).

Offering variable frame rate recording in single frame increments from 1fps to 30fps, the VariCam 3700 makes techniques like overcranking and undercranking simple. Because each frame is stored without any pulldown or duplication, slow and fast motion footage can be played back immediately (no need for frame rate conversion in post).

Enhanced Digital Cinema Workflow with Solid-State Reliability

The VariCam 3700 brings a fast, proven, AVC-Intra and DVCPRO-HD nonlinear workflow to your high-end cinema production. The solid-state P2 workflow provides immediate access to recorded video and metadata (no need to digitize), including the ability to view content on the spot as thumbnail clips on the camera’s LCD monitor for instant, on-set playback. Unlike tape, P2 cards are reusable without loss of quality, eliminating the need for continuous tape budgets and decks. With five 64GB P2 cards installed the VariCam 3700 can record more than 6 hours of master-quality 1080/24p content.

With a 10-pound body, VariCam 3700 gives you the flexibility to transition quickly from digital cinema applications to “run-and-gun” style EFP shooting, while maintaining cinematic image quality.

With none of the moving parts used by tape or disc-based cameras, the VariCam 3700 is ultra reliable with resistant to shock, vibration, extreme environments and weather conditions. The camera’s solid-state design means no worrying about overheating, condensation or freezing, only reliable performance when you need it. The VariCam 3700 is also backed by a 5-year limited warranty (1-year regular, plus 4 years extended upon registration).