Atlantic TV recently provided a PAL Digibeta Sony DVW790WSP camera package rental in Boston and New York to a leading Irish production company. Atlantic provides high quality camera crews and an extensive range of HD and SD equipment rental locally in every major US city to domestic and international broadcasters, production companies and corporations.

The Sony DVW-790WSP is the direct successor of the DVW-700WSP, and the perfect tool for demanding Digital Cinematography applications. It incorporates 2/3-inch (620K) Power HAD FIT CCDs with a 16:9/4:3 switchable aspect ratio.

Benefits of the Sony DVW-790WSP: Digital Cinematography style of shooting: This Digital Betacam camcorder will produce some of the finest and most accurate pictures even when used in the factory preset condition. To achieve a more cinematic or film-like look, special attention must be paid to both the camera settings and the appropriate accessories and lenses. The flexibilty of these camcorders together with cinematic style shooting and lighting will provide very satisfying results. High production security is achieved through immediacy & instant review of the material on location. Digital Cinematography has been widely accepted as an economical but high quality alternative for programme production.

Digital Cinematography Accessories: Accessories include special digital cinematography zoom and prime lenses, base plates, matte boxes and follow focus units. A range of special lenses optimised for Digital Cinematography style production are available from most manufacturers. There is also a range of prime lenses for 2/3-inch mount cameras.

General Camcorder: This camcorder is ideal for general TV shooting with the highest picture quality.

Advanced Digital Signal Processing: Auto trace white, Dial in colour temperature, Multi-matrix, Film gamma, Knee saturation, Soft focus, Adaptive detail and Skin tone detail

Wide range of options for Digital Cinematography applications: Picture cache, SDI output, Picture inversion, Extended viewfinder, Colour viewfinder, Cine lens adapter, Setup memory cards, Lithium ion (no memory effect) batteries and Arri accessories.