Atlantic TV recently provided a field producer and a documentary camera crew equipped with an Atlantic Sony PMW-EX3 camera package to film for producers making a project for BMW. The production focused on the BMW Guggenheim Lab. Atlantic is a national production services company that provides experienced camera crews and equipment in every major US city to domestic and international broadcasters and production companies.

The BMW Guggenheim Lab is a mobile laboratory that will travel to nine major cities worldwide over six years. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the BMW Guggenheim Lab will address issues of contemporary urban life through programs and public discourse. Its goal is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for urban life.