Atlantic TV has added the Sony PMW-F3 to it’s national camera rental inventory. Atlantic provides high quality camera crews and cost-effective camera, lighting and grip equipment rental in every major city in the USA and Canada.

The newest member of Sony’s CineAlta lineup, the PMW-F3 inherits DNA from the F35, which has been used for years in high-end digital cinematography, as well as most of the features and file-based workflow capabilities of PMW-EX1R and EX3 XDCAM EX solid-state memory camcorders.The PMW-F3 is equipped with the newly developed Exmor™ Super 35 CMOS image sensor, PL lens mount, and SxS card for 1920 x 1080 full-HD recording. Sony offers two affordable models of the PMW-F3: one is without a lens, the PMW-F3L; the other includes three PL lenses (35/50/85-mm, T2.0), the PMW-F3K.The PMW-F3 features future expandability, including RGB 4:4:4 baseband output with S-LOG gamma for external recording which means it can be used in an HDCAM-SR™ workflow. It also offers a 3D-LINK option, which allows two camcorders to be controlled simultaneously for 3D stereoscopic shooting.

Atlantic provides quality camera crews, equipment rental and other production support services on-the-ground in locations including: New York, Los Angeles, San Francisco, Miami, Washington DC, Boston, Chicago, Las Vegas, New Orleans, Denver, Detroit, Seattle, Salt Lake City, Cleveland, Phoenix, Memphis, Nashville, St. Louis, Charlotte, Dallas, Houston, Austin, Atlanta, Pittsburgh, Minneapolis, Philadelphia, Portland, Orlando, Tampa, Kansas City, San Diego, Toronto, Vancouver and Montreal, Jamaica, Puerto Rico, the Virgin Islands, Bermuda, The Bahamas, Dominican Republic.